About Market Research Korea

Market Research KoreaSouth Korea was one of the few developed countries that was able to avoid a recession during the global financial crisis, and its economic growth rate reached 6.1% in 2010, a sharp recovery from economic growth rates of 2.3% in 2008 and 0.2% in 2009.

It was attributed not only to the nimble action of the Korean government to alleviate corporate regulations and cut taxes but also the country’s competitive industries such as electronics, telecommunications and automotive that enabled South Korea to remain buoyant and globally competitive. This demonstrated South Korea's viability as an economic stronghold in Asia Pacific and generated great momentum for potential investors to grow their business here as well.

At Solidiance, we help clients get a better understanding of the continually growing Korean economy, maximize on available opportunities, and give you sound business advice as to how best to navigate the South Korean economy.

Leadership

Pilar Dieter

Pilar Dieter
Principal

Pilar is Principal for the China office. Prior to joining Solidiance, Pilar has served as an advisor to Fortune 500 seeking process improvements and growth opportunities for the past 14 years. She has advised multinational companies such as Corning, Honeywell, Applied Materials, Steelcase, and Harley-Davidson. She has been based in China for the past 5 years, where she most recently was Senior Director for a Global Strategy Consultancy in Shanghai.  Pilar graduated from the University of California at Los Angeles and holds an MBA from the University of Chicago Booth School of Business. 

Jiyoung Park

Jiyoung Park
Analyst

Jiyoung is a Korean analyst based in our Shanghai office. In Solidiance, Jiyoung has executed several projects mostly in construction and the telecommunication business. Her experience includes deep dive market research, competitive assessment of competitors and industries and developing growth strategy. Prior to joining Solidiance, she worked for several years in a leading Korean Corporation where she was involved in key account management and product rollout. Jiyoung graduated from the SungKyunKwan University in Seoul with a Bachelor in Economics.